Greater understanding between humans and machines with Generative AI

What is Generative AI?

How can we improve understanding between humans and machines? That’s the goal of Generative AI. Generative AI is adaptive language and speech technology that enables the exchange of information between humans and AI systems.

The technology must ensure that users feel truly understood and receive the right information. Or put differently, the conversation must ensure that the AI system receives the right information.

Rise of chatbots like ChatGPT

With the development of Large Language Models, Generative AI has recently been on the rise – with ChatGPT being its most famous example.

The applications are promising. Particularly for organisations with a lot of customer contact or which teach or hold meetings in multiple languages, AI-based automation can be a solution.

Challenges Generative AI

However, some tough challenges need to be dealt with to optimally deploy Generative AI. For instance, most of us are aware of the shortcomings of current service-desk chatbots.

The AI isn’t able to sufficiently adapt to users, giving overly generic answers as a result. Nor are speech models currently able to deal with dialects, accents, speech defects or slang, thus hindering inclusiveness.

There are also privacy issues, concerning, for example, the use of data restricted by privacy laws. And it is raising the question whether the Netherlands and Europe are becoming too dependent on Big Tech. This is why TNO is working with SURF and NFI to develop its own Dutch language model. GPT-NL should strengthen our strategic autonomy and knowledge in the field of AI, Data Science, and Data Spaces.

EU FarmBook project

To discover answers and solutions that can contribute to the responsible deployment of Generative AI, TNO is conducting research with stakeholders on this technology and its possible applications.

One of the cases we are involved in is the EU FarmBook project. In this project, farmers, horticulturists and policymakers can interactively retrieve relevant agricultural information using a conversational interface.

This opens up specialist knowledge in the fields of agriculture and horticulture from all over Europe to a broad target group in a natural way.

Collaborating on Generative AI

Are you also curious what Generative AI can do for your organisation? At TNO, we like to think along with the private sector and public authorities to explore specific perspectives on how this promising technology can be optimally deployed to provide better, more inclusive and more reliable information, while protecting privacy with Privacy enhancing technologies.